Importance of M-Commerce in E-Commerce Growth Importance of M-Commerce in E-Commerce Growth

M-Commerce also called as Mobile Commerce includes the online transactions through the wireless handheld devices such as laptop, mobile phone, palmtop,tablet, or any other personal digital assistant.
It does not require the individual to sit at the device that is plugged in and achieve the commercial transactions. Through M-Commerce, an individual can perform several functions such as buy and sell goods and services, pay bills, book movie tickets, access emails, make railway reservations, read and watch the news, order books, etc.

Changing Phase of E-commerce, M-commerce, and Social Commerce

In the 21st century, nowadays individual prefer online mediums for doing online shopping with full comfort and ease. Gone is the time when clients were visiting the retail shop by wasting their time, money to reach the physical store. Now is the technology-based era where you can access the full shopping store just by sitting at your home. This is the reason as the trend of E-Commerce Web Development is booming day by day. The competition has become tough and if you want to survive in the online marketplace, you have to make the special efforts to engage the targeted audience on your e-store.

E-Commerce: An ever-escalating platform for selling online products

As time passed further new ways started presenting in the market like the trend of mobile commerce that comes on the market. We are very well aware of the use and addiction of mobile apps and Smartphones by an individual from every age. This is the reason which forced e-commerce business containers to take their business on Smartphones and introduced E-Commerce Mobile App Development technique to target all the mobile individuals. With mobile, it becomes all easy to access the whole online store and pick the best products as per your needs. Not only shopping but the payment experience also becomes smooth and secure.

Benefits of M-Commerce

1 – Through M-commerce, the organizations can be in regular touch with the individuals through the Push Notifications. Any discount, payback, scheme, benefits can be communicated to the clients through a message to their mobile phones. E.g. Shoppers Stop always sends a message to its members about the Season Sale.

2 – M-Commerce enables local business to grow by sharing the information on their mobile phones and tracking the location of the potential client

3 – With the help of M-commerce, the individuals can pay their electricity bills, mobile bills, without standing in the long queues. E.g. Mobile applications such as Free recharge, Paytm, are online payment platforms.

4 – M-commerce enables the clients to book railway tickets, movie tickets, air tickets, and event tickets thereby saving a lot of time. E.g. IRCTC mobile applications, Book My Show, provide the online reservation services.

5 – Through M-Commerce, customers can easily access the complete information about the service or product provider before availing its services. E.g. Any new cafeteria is opened in the city; one can access it in detail through mobile.

6 – M-Commerce helps the marketer to have a wider reach of potential clients that can have by visiting all personally. E.g. Text can be sent to the mobile phones of many potential clients residing in different parts of the country.